Colgate Palmolive launches MCP toothpaste

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In its efforts to combat dental cavity and enhance oral health in the country, Colgate Palmolive Nigeria has introduced new toothpaste, Colgate Maximum Cavity Protection (MCP), produced with Pro-Argin Technology, a new anti-cavity technology.

The new toothpaste, which is also a sugar acid neutraliser, was recently presented to dental care professionals at the Sheraton Hotels and Towers, Lagos.

Colgate
L-R: Dr(Mrs) Bimpe Adebiyi, head, dentistry, Federal Ministry of Health (FMOH) and Mrs Hannah Oyebanjo, marketing director, Colgate Palmolive Nigeria during the event.

In its efforts to combat dental cavity and enhance oral health in the country, Colgate Palmolive Nigeria has introduced new toothpaste, Colgate Maximum Cavity Protection (MCP), produced with Pro-Argin Technology, a new anti-cavity technology.

The new toothpaste, which is also a sugar acid neutraliser, was recently presented to dental care professionals at the Sheraton Hotels and Towers, Lagos.

Speaking at the event, Dr Olabode Ijarogbe, president, Nigeria Dental Association (NDA), commended Colgate Palmolive for first introducing the product to dental care professionals before releasing it to the general public. He noted that what the company was introducing to the experts was revolutionary for oral health care.

Dr (Mrs) Bimpe Adebiyi, head, dentistry, Federal Ministry of Health, in her remarks, also commended the company’s initiative, noting that the successful convergence of NDA and other dental care professionals was a proof that the oral health community in Nigeria was united.

In her welcome address, Mrs Hannah Oyebanjo, marketing director, Colgate Palmolive Nigeria, said that the company had a lot of initiative for the country, adding that the introduction of Colgate MCP was just one of such.

Presenting the new product to the professionals at the event, Dr Ogechukwu Mac-Johnson, oral consultant, Colgate Palmolive Nigeria, said Colgate MCP was the first and only family toothpaste with a unique sugar acid neutraliser technology and fluoride.

She said the company was introducing the best cavity-protection toothpaste to the professionals, adding that research had shown that the product was so advanced that it decreased early decay by half.

Fluoride, she added, does not neutralise sugar or prevent cavity, unlike Colgate MCP, which is the future of cavity protection and would make things easy for the dentists.

Colgate MCP, Dr Mac-Johnson said, neutralises acids before they can harm the teeth, strengthens enamel with fluoride and calcium to prevent cavities from forming, decreases early teeth decay by half and reduces new cavity formation by 20 per cent.

 

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