GlaxoSmithKline unveils New Sensodyne Toothpaste Variant

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In addressing recurring cases of sensitive teeth, GlaxoSmithKline Consumer Nigeria Plc has launched a new variant of its Sensodyne Toothpaste – Sensodyne Rapid Action into the Nigerian market.

The unveiling of the product, which was held at Eko Hotel and Suites, Victoria Island, Lagos on 28th March, 2013 had several dentists, including Dr. A. C. Olojede (president of the Nigerian Dental Association), academic professors such as Prof. K. O. Savage (past dean of Faculty of Sciences in LUTH) and community pharmacists in attendance.

Speaking at the launch, Chidi Okoro, GSK Consumer’s managing director, explained that so many people are unaware of the available treatment options and are also under the perception that treating sensitive teeth can be a time consuming process.

“But with this Sensodyne rapid action variant, many will immediately experience quick and effective teeth sensitivity relief in the most practical way. This is because the product is formulated to offer relief within 60 seconds,” he observed.

According to him, dentine hypersensitivity is a common problem affecting 1 out of 3 people, yet many do not actively address it. People develop sensitive teeth when the soft, inner core of the teeth, becomes exposed. This can happen due to factors such as abrasion from tooth-brushing, acid erosion which dissolves the enamel or tooth grinding that causes the enamel to be worn away, leading to sensitivity.

Buttressing his view, Dr. Steve Mason, GSK’s global clinical director for Sensitivity and Acid Erosion, stressed that Sensodyne toothpaste has been clinically proven to relieve the pain of teeth sensitivity with continuous use.

While expatiating on symptoms associated with dentine sensitivity, Mason explained that sensitive teeth may be experienced by people aged 20 and above, and if left untreated, can infringe on the enjoyment of certain food and drinks.

“That is why people adopt all sorts of methods to avoid the pain of sensitivity, but the simplest solution is to use a brand of toothpaste such as Sensodyne Rapid Action that is specially designed for sensitive teeth,” he remarked.

Following a complaint made by one of the participants on the difficulty experienced in accessing the product in Osun State, Dr Bode Adesoji, GSK’s medical director for Anglophone West Africa, said that the organisation plans to set up warehouses in some of the affected states, to facilitate smooth distribution.

“I can reassure you that GSK will never promote quackery. Before any of our adverts hit the press, it is made to undergo rigorous scrutiny. Besides, we have a well structured distribution channel,” he enthused.

Sensodyne was first marketed in 1961 as the first desensitising toothpaste based on a strontium chloride formulation.

In addition to being a global brand, with over 52 years of proven pain relief heritage, Sensodyne is the first brand with its core equity built on dentist’s recommendation and it is the most frequently recommended in the desensitising toothpaste category.

Presently, other variants of Sensodyne toothpaste available in Nigeria include: Sensodyne Extra Fresh, Sensodyne Total Care F and Sensodyne Gentle Whitening.

 

In addressing recurring cases of sensitive teeth, GlaxoSmithKline Consumer Nigeria Plc has launched a new variant of its Sensodyne Toothpaste – Sensodyne Rapid Action into the Nigerian market.

The unveiling of the product, which was held at Eko Hotel and Suites, Victoria Island, Lagos on 28th March, 2013 had several dentists, including Dr. A. C. Olojede (president of the Nigerian Dental Association), academic professors such as Prof. K. O. Savage (past dean of Faculty of Sciences in LUTH) and community pharmacists in attendance.

Speaking at the launch, Chidi Okoro, GSK Consumer’s managing director, explained that so many people are unaware of the available treatment options and are also under the perception that treating sensitive teeth can be a time consuming process.

“But with this Sensodyne rapid action variant, many will immediately experience quick and effective teeth sensitivity relief in the most practical way. This is because the product is formulated to offer relief within 60 seconds,” he observed.

According to him, dentine hypersensitivity is a common problem affecting 1 out of 3 people, yet many do not actively address it. People develop sensitive teeth when the soft, inner core of the teeth, becomes exposed. This can happen due to factors such as abrasion from tooth-brushing, acid erosion which dissolves the enamel or tooth grinding that causes the enamel to be worn away, leading to sensitivity. 

Buttressing his view, Dr. Steve Mason, GSK’s global clinical director for Sensitivity and Acid Erosion, stressed that Sensodyne toothpaste has been clinically proven to relieve the pain of teeth sensitivity with continuous use.

While expatiating on symptoms associated with dentine sensitivity, Mason explained that sensitive teeth may be experienced by people aged 20 and above, and if left untreated, can infringe on the enjoyment of certain food and drinks.

“That is why people adopt all sorts of methods to avoid the pain of sensitivity, but the simplest solution is to use a brand of toothpaste such as Sensodyne Rapid Action that is specially designed for sensitive teeth,” he remarked.

Following a complaint made by one of the participants on the difficulty experienced in accessing the product in Osun State, Dr Bode Adesoji, GSK’s medical director for Anglophone West Africa, said that the organisation plans to set up warehouses in some of the affected states, to facilitate smooth distribution.

“I can reassure you that GSK will never promote quackery. Before any of our adverts hit the press, it is made to undergo rigorous scrutiny. Besides, we have a well structured distribution channel,” he enthused.

Sensodyne was first marketed in 1961 as the first desensitising toothpaste based on a strontium chloride formulation.

In addition to being a global brand, with over 52 years of proven pain relief heritage, Sensodyne is the first brand with its core equity built on dentist’s recommendation and it is the most frequently recommended in the desensitising toothpaste category.

Presently, other variants of Sensodyne toothpaste available in Nigeria include: Sensodyne Extra Fresh, Sensodyne Total Care F and Sensodyne Gentle Whitening.

 

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