Published On: Sun, Nov 15th, 2015

Pfizer Consumer Healthcare Launches Centrum and Caltrate

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Pfizer Consumer Healthcare recently launched its new range of multivitamins and minerals in line with the company’s vision to provide products with high quality and safety standards. The event took place at the 88th Pharmaceutical Society of Nigeria Annual Conference held in Abuja.

Centrum, Complete from A to ZincTM is scientifically formulated to help fill nutritional gaps in diets, enhance multiple health benefits to help unlock energy, strengthen immunity, support healthy eyes and brain development etc. The range offers products with vitamins and minerals tailored to different ages and lifestyle; children, women, men, pregnant women and adults over 50 years. Keeping in mind that dietary supplements are not intended to diagnose, cure or prevent any disease but rather help consumers attain the recommended dietary allowance.

Speaking at the launch, the Marketing Manager, Pfizer Consumer Healthcare, Sue Cartwright, said, ‘’we have brought a range of five different variants into Nigeria which are all NAFDAC approved’’. Explaining the science behind the products, Cartwright said: ‘’since 1978, a lot of science and development have been put in place. We have clinically tested all of our products and we have done numerous studies using centrum globally. More than a hundred thousand years of clinical studies exist; so we can prove our products are excellent’’.

Caltrate is a scientifically formulated calcium supplement for adults and the elderly to support calcium and vitamin D deficiencies; it also assists in osteoporosis treatment. It is the World’s No.1 selling calcium supplement with vitamin D for calcium absorption, helping to support strong and healthy bones.

Pfizer Consumer Healthcare has its operating affiliate office in Nigeria with two of the world’s leading multivitamins and minerals – Centrum® and Caltrate® approved by NAFDAC.

Pfizer is one of the world’s premier pharmaceutical companies, committed to applying science and global resources to improve health and well-being at every stage of life.


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Pfizer Consumer Healthcare Launches Centrum and Caltrate