On this interview, Pete Dannenfelser, Director of Digital Advertising, Janssen Prescribed drugs, talks concerning the alternatives introduced by right this moment’s advertising and marketing local weather.
“There’s actually a chance for us as entrepreneurs, each conventional and digital markets, to offer higher content material and higher data for these sufferers. If you’re partaking prospects, it is most necessary to grasp what’s necessary to them versus attempting to pressure feed print content material into an internet site. On the finish of the day, an important factor concerning the content material you present the shopper is that it is delivered in such a method buyer can use it and desires to make use of and can discover it partaking.”
Hear extra from business thought leaders like Pete at ePharma West- http://bit.ly/1iftAg8
September 22-24 | San Francisco, CA
Do not miss subsequent 12 months’s ePharma Summit- http://bit.ly/1lFjROc February 24-26 | New York, NY