For the prevalence of cancer incidences to be drastically reduced, information dissemination on the prevention and management of the disease has been identified as crucial element. This remark was made as Pfizer Nigeria signed a partnership with Project PINK BLUE on Breast cancer advocacy.
The initiative which was very apt came on the heels of the World Cancer Day celebrated on 4 February of every year to raise awareness on cancer and to encourage its prevention, detection and treatment. It is the singular initiative under which the entire world can unite together in the fight against the global cancer epidemic.
“Cancer has been defined with different pathetic axioms in Nigeria due to the severe pain, death, low survival rate and most painfully metastatic breast cancer. With the UICC Pfizer SPARC grant we have been able to start changing patients’ journey and access to palliative care in Nigeria. As the number of cancer patients grow, we must do everything we can to increase cancer survivors” said the Executive Director of Project PINK BLUE, Runcie C.W. Chidebe
The collaboration, which was Abuja’s first breast cancer support group to join the advocacy on Breast cancer, was aimed at providing increased awareness on cervical and breast cancers and reaching out to the government to take action against the disease.
Margaret Olele, Corporate Affairs Director Pfizer Nigeria stated that “Pfizer is committed to spreading knowledge and fostering hope in the fight against cervical and breast cancers as early detection can help in reducing the number of deaths”.
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