– As ACPN lauds PharmacyPlus on initiative
The maiden edition of Reload Multivitamin Win-Win Promo has produced 27 winners out of 250 community pharmacies in the retail segment of the Nigerian pharmaceutical market who participated in the event.
The glitzy raffle draw, which was organised by PharmacyPlus Limited on 23 December 2015 at Protea Hotel, Ikeja, Lagos, saw Iykmavian Pharmacy emerge winner of the much coveted grand prize of an all-expense paid 5-day trip to Dubai, while 26 others clinched the remaining prizes of ten electric irons, two 32-inch plasma television sets, two home theatre systems, ten ceiling fans, two units of refrigerators and one air conditioner.
In his welcome address, Pharm. Chukwuemeka Obi, chief operating officer of PharmacyPlus Limited, explained that the promotion which started early last September was a way of giving back to Reload multivitamin retailers who had been exceptionally loyal to the company.
“We have achieved our objective of rewarding those partners that we consider key stakeholders in building the reward brand in our society towards improving the health of the consumers. They have helped put the brand in the marketplace, reach out to Reload customers on our behalf, which is the whole essence of the raffle draw,” he said.
Buttressing his view, Pharm Joseph James, marketing manager of the company, further emphasised the importance of multivitamins in the day-to-day lifestyle of Nigerians.
“We live in a very stressful environment. And looking at our eating habits, there is possibly no way we can get all our daily nutrition requirements from the food we eat, except through multivitamins. Most times too, we encourage nursing mothers to take Reload multivitamin because we understand that many don’t usually breastfeed babies for 1,000 days. However, with continuous use of Reload, there is no cause for alarm,” he reassured.
While expressing appreciation on behalf of retail pharmacists, Pharm. Abiola Paul-Ozieh, chairman of the Lagos branch of Association of Community Pharmacists of Nigeria (ACPN), commended PharmacyPlus for engaging the retailers, as well as rewarding them for supporting the Reload brand.
Paul-Ozieh who was the special guest of honour at the draw recalled that the first time she saw the Reload range of multivitamin, was at a programme organised by New Heights Pharmaceuticals in Lagos.
“Let me reiterate how impressed I am with PharmacyPlus. To succeed in business, a good entrepreneur is expected to find a need and fill the void. That is exactly what this company has done! It started with Alphabetic (later Alphabetic Plus) and now Reload, a product, which I believe, is less than four years old in Nigeria. And here we are today celebrating both retail pharmacists and Reload multivitamin,” she enthused.
The Reload multivitamin range of products has been developed as food supplements to make up for vitamins and mineral deficit. It contains 24 fruits and vegetables. Products in the range include: Reload Men’s formula, Reload Men’s 50+ Formula, Reload Women’s Formula, Reload Women’s 50+ Formulas, Reload Extra formula, Reload Immunity Formula, Reload 4 Kids Tablet and Reload 4 Kids Syrup.
Dignitaries who attended the event include Omotunde Adebowale David (Lolo 1), ace broadcaster of Wazobia FM; Mr Peter Inukwe, chief operating officer of Greenmeans Healthcare; Pharm Ogheneochuko Omaruaye, managing director of New Heights Pharmaceuticals Limited and staff of PharmacyPlus Limited.