In what may be described as a confluence of a mega brand and a mega distributor, Shalina Healthcare Nig. Limited, a market leader in the pharmaceutical industry in Nigeria and across Sub-Saharan Africa, has entered into a mutually-beneficial agreement with World Wide Commercial Ventures Limited (WWCVL).
Speaking with Pharmanews at the official launch of the partnership, held at WWCVL office in Matori area of Lagos on 13 October, 2017, Lucky Sigbenu, brand manager (EBD/Topicals), Shalina Healthcare Nig. Ltd, explained that the company was happy to partner with the logistics and distribution giant, whose track record had left no one in doubt of its capability.
With the reach that WWCVL has across Nigeria, we are confident that the depth of our megabrands, Epiderm, Betasol, Canderm and Leopard will penetrate even further, making them more accessible to consumers and healthcare professionals,’’ he said.
Still on the choice of WWCVL, Sigbenu remarked that the company has a focused and dedicated sales/distribution team, adding that he strongly believed the partnership would be a mutually-beneficial relationship in the long run.
He stated further that through the new partnership, more people in the country will get access to the quality and affordable products of Shalina.
“With the strong marketing and brand building capabilities brought to the table by Shalina Healthcare and the years of sales distribution experience of WWCVL, it is easy to see how this is a win-win for all,” he said.
The event also saw the marketing team from Shalina facilitating training for the WWCVL sales team, an activity described as a major component of the partnership between the two companies.
Representing Shalina at the launch was Pharm. Kenneth Mordi, brand manager, Nutraceuticals/Respiratory/Antimalarial; Pharm. Haastrup Roland, brand manager, Gastro & Anti-infectives; Pharm. Theophilus Emeka Adimoha, head, QA & Regulatory; Sigbenu Lucky, brand manager, EBD/Topicals; Chris Eyo, national sales manager; and Russell Wasdell, country manager.
WWCVL was represented by Santosh Kumar, managing director, WWCVL; Victor Okafor, national sales manager (Shalina portfolio); and Ananth Sigadapu, general manager.
World Wide Commercial Ventures Limited (WWCVL) is a licensed vendor to all major healthcare providers in Nigeria. It has also been described as a one-stop solution for warehousing, pharma marketing, supply chain, Sales& Marketing regulatory , port clearance, transportation logistics and inventory management.
WWCVL houses many great companies such as GSK, AstraZeneca, Bayer, Novartis, Johnson & Johnson, Danone, Sanofi, Pfizer, MSD, Novo Nordisk, Boehringer Ingelheim, Janssen, Allergan, and Roche. Shalina Healthcare is the latest addition to the family.
Shalina Healthcare, on the other hand, represents a truly African multinational, with over 35 years of leadership in the pharmaceutical industry in Africa