Making the man who makes the sales

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“Show a people as one thing, only one thing, over and over again, and that is what they become.”  – Chimamanda Adichie

Brian Tracy- endorsed speaker and training consultant
George O. Emetuche

The salesman is like a business empire

You are like a business empire that has the powers to determine its structure. You are the only one who has the right to design your vision and mission. You are in charge of the decisions about this personal enterprise. You decide who to hire or fire. Your business strategies and the ways to achieve them are in your hands. You know your strengths and weaknesses. You know the type of brand identity you want to develop and how to go about it.

You are a brand and only you have the complete information required to tell your story. Only you can tell your story the way you want it. Only you can form yourself the way you want to look. No man can design you, except with your approval. Only you can write your script the way you want it to be.

Self-discovery is key

In the journey of life, you are expected to first discover yourself. This self-discovery answers questions like: Why am I here; what is the actual purpose of my creation? Who really am I? And where do I go from here? It is only when you are able to answer these questions that you will truly know where you are going and how to get there.

You might be a very busy person working day and night, seven days in a week; but without self-discovery, your effort might be likened to the proverbial pouring of water into a basket. Self-discovery enables you to know your purpose, to know what is expected of you and to know how to achieve it.

It is this self-discovery that will make you perform better as a salesman. Sales job is a job that requires the best from the salesman. It takes your best to convince an individual who is your prospect or customer to buy your products or services. It takes your best to attract and sustain customers’ patronage.

You cannot give what you don’t have. You cannot give out the best when you have not discovered where the best comes from. You cannot give the best when you have not discovered the source of your best performance. The best is inside you, you carry the best in your uniqueness if only you believe it. Your best is driven basically by your mind and the deposit you have inside you.

In sales, your mind is a great tool

The human mind accommodates everything that will be. The mind works like a computer. It receives our thoughts, processes them and gives out action. Therefore, the mind will give you what you put in it. The way you think is the way it will become. The things you accommodate within become your world; what you believe with all your mind becomes your reality.

What you think all the time becomes your possibility. Salespeople don’t fail in real sense, salesmen only think the wrong way – which makes them to believe the wrong way, and subsequently act the wrong way. Your thoughts matter. There is a thin line between success and failure. The thin line lies in how you think, believe and act. These three make the difference.

If you believe that everything is possible, then everything becomes possible for you. If you think that everything is impossible, then it becomes that way too. If you can fix mindset, you can fix everything!

Connect with the inner you

To attain prominence in life, always go into dialogue with your mind to extract the priceless resources deposited there by your Creator. What goes on in your mind determines what you will be. The personality you carry inside has a lot to do with your performance; the more positive you are, the greater your results.

The Scripture says, ‘‘Guard your heart with all diligence for out of it are the issues of life.’’ All the things we need to get to the top are deposited in the inside of us. Nothing in life happens by accident; most things we achieve or fail to achieve are products of our conscious or subconscious designs.

It is an age-long adage that you can’t give what you don’t have. The best salespeople are those who have discovered themselves. They know where they are, the place they are going and how to get there. They are not controlled by vagaries of the market; rather, they are driven by their inner-wheel to overcome their environment. It is in their character to imagine success even before going to the field.

Peter Drucker says, ‘‘The best way to predict the future is to create it.’’ Successful salespeople create the future they want to see by going after their big dreams. Step out today and believe you will conquer because everything begins with you.

Please get Books by George O. Emetuche: The 25 Unbreakable Laws of Sales, The Selling Champion, The Art of Selling, The 11 Irrefutable Principles of Success and Everything is Possible, from: Pharmanews Vendors, Laterna Bookshop, Oko Awo Street, Victoria Island, Unilag Bookshop, Jumia, Vog & Word Bookshop, Osata Supermarket, Opebi, Ikeja, CSS Bookshop, Broad Street, Lagos Island, Victory Drugs, Festac, Terra Kulture Bookshop, Tiamu Salvage Crescent, Victoria Island, Bible Wonderland, Alaka, Surulere, Glendora Bookshop, Ikeja Shopping Mall, CIBN Bookshop, Banker’s House, Adeola Hopewell, Victoria Island, Jed Mega Stores, De Palms, Lekki, Hub Mart Outlets, PATABAH Bookshop, Adeniran Ogunsanya Mall, Surulere, Paressia Bookshop, Allen Avenue, Ikeja, Jumia, etc.

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