It was a beehive of activities at Atrium Event Centre in Port Harcourt, Rivers state, venue of the official commissioning of Omron M7 intelli IT.
The colourful launch which was jointly held by Omron Healthcare in collaboration with New Heights Pharmaceuticals took place on 13 August 2019 and attracted a horde of health professionals ranging from cardiologists, physicians, pharmacists, nurses, lab scientists and medical equipment distributors.
Addressing journalists at the event, Pharm. Ebenezer Olayinka, marketing manager, New Heights Pharmaceuticals explained that the new product – Omron M7 Intelli IT – is the latest cutting edge innovation in blood pressure monitoring.
“Among other things, it has the capacity to sync your readings to your smartphone in such a way that you can easily track your results and monitor its progress by turning the results into meaningful graphs.
“It can also share the data via email to your healthcare professionals. What this simply connote is that you are in control of this new Intelli Wrap Cuff technology which assures consistent accuracy from any position around your upper arm,” he noted.
An excited Olayinka further disclosed that the Omron Connect is portable, simple and can easily connect with any iPhone or Android and is readily available in leading pharmacies nationwide.
Applauding the event, Pharm. Chima Ogbu, chairman, Pharmaceutical Society of Nigeria (PSN), Rivers chapter remarked the Port Harcourt launch of Omron M7 Intelli IT was a huge success.
Speaking with Pharmanews, Ogbu revealed that the product was well received by pharmacists in Rivers State given its advanced features and improved reliability in cardiovascular screening.
“We appreciate New Heights Pharma and Omron for bringing this state of the art equipment home to Rivers State practitioners. It can only get better,” he said.
In a related development, Pharm. (Mrs) Agbomma Esom-Ibe, chairman, Association of Community Pharmacists of Nigeria (ACPN), Rivers branch has described the launch of the M7 Intel IT as an amazing experience.
“The device will give both the healthcare practitioner and the patient a “wow” experience. It is a device that elicits trust from the patient and builds the confidence of healthcare practitioners.
“We feel honoured that the first launch of the product took place in Port Harcourt. New Heights Pharma has developed a reputation over the years for providing good devices back to back,” she teased.
Pharm. Ukah Igwe, managing director of Famatex Pharma and chief launcher of the occasion seemed to be in agreement with her when he remarked that Omron M7 Inteli IT has now made it easy for physicians to monitor and assess patients’ progress from remote locations through mobile telephony.
“Surely the Omron devices are useful products for the average home because it tries to eliminate the incidence of White Coat Hypertension and provides the patient a regular check on the blood pressure outside of physician visit”, he stressed.
The Famatex boss declared that he is eager to see the impact of the devices especially in the area of improved control of high blood pressure among the Nigerian masses and subsequent reduction of the end organ damage that usually results from hypertension like strokes, arteriosclerosis, myocardial infarctions, and kidney failure.
After a brief presentation on cardiovascular diseases conducted by Dr Maclean Akpa, consultant physician and cardiologist, University of Port Harcourt (UPTH), the Omron products were formally unveiled amidst a thunderous ovation from the appreciative audience.
Other dignitaries in attendance included Pharm. (Mrs) Victoria Ukwu, director of pharmaceutical services and head of Pharmacy department, University of Port Harcourt (UPTH); Felix Anyanwu, national sales manager, New Heights Pharmaceuticals and Pharm. Ebenezer Olayinka, marketing manager, New Heights Pharmaceuticals.
It would be recalled that New Heights Pharmaceuticals once made a donation of several similar blood pressure monitoring devices worth N1.4m to the Lagos State Primary Health Care Board in commemoration of the 2013 World Health Day celebration.
The gesture was well applauded in the health sector and further received a rave review in the Nigerian media.