As part of its activities to retain customers’ loyalty, SKG Pharma Limited organised a trade partners conference, to celebrate the patronage of all their customers across the country, as well as reward them for the businesses transacted with the company for the year 2012.
The conference, which was held at the De-renaissance Hotel, Ikeja, Lagos, also witnessed the launch of a new product, Novalyn Linctus, a herbal cough medicine for both adults and children.
Speaking with the managing director, Mr. Okey Akpa, in an exclusive interview at the event, he said the trade partners’ forum is an annual event where they appreciate their clients for being in business with SKG Pharma, and also get reasonable feedback from them about the performance of the company, as well as that of its field force.
“The first thing we gain from this conference is customers’ loyalty; celebrating our customers every year is part of our scheme to retain loyalty. For us, loyalty is a two-way thing; we remain loyal to them, and they are loyal to us.”
“The second thing is quality feedback because they are the bridge between us and the rest of the channels, right down to the consumers. Speaking to them enables us get quality feedback, without which the business is at risk. So, we see this as a very important occasion where we interact, and chart the way forward for the organization.”
Speaking on the launched product, the SKG boss said the cough syrup has natural ingredients, which contain honey, purified natural oil, lime oil, lemon oil and glycerol. Another advantage it has over competitive products is its non drowsiness.
“As a company, we don’t want to be seen in one mode, either as a herbal company or anti-herbal company. We are a holistic pharmaceutical company, and we are involved in research and development. At any time we are able to get a product that is going to get all the therapeutic values, and meet all the scientific standards, that allow it to be registered by NAFDAC and other regulatory agencies, we will be very happy to present it.”
The workshop facilitator, Mr. Lere Baale of Howes Consulting Limited, took the participants on the topic: “Accelerating Business Growth”. He said, for a business to survive in a global economic recession, it must see advertising and marketing as an investment, and not a luxury. Also, he noted that the organisation must keep away from pitfalls that can run the company aground, such as price reduction, let’s wait and see approach, withdrawal of advertisements, and non training of staff.
He further submitted that there is the possibility of growth through expertise, by recruiting the right kind of people, passing the values and cultures of the organisation to the staff, focusing on productivity and teamwork, and ensuring involvement and participation of staff.
The trainer urged the company and its partners to see opportunity in the health care industry, stating that if the health care delivery is not efficient enough, it is an opportunity to sell quality products to the patients, who are seeking quality health care services.
In his own contribution, the national president of the PSN, Pharm. Olumide Akintayo, who was the special guest of honour of the occasion, tasked the company on continuous improvement, in the face of new drug distribution guidelines, and the need to put in place a drug distribution system that will be respected all over the country.
The president also advised the customers of SKG to remain loyal and committed to the organisation, saying that since they have been promoted from the level of customers to partners, they should abide by the values of the company, in all ramifications.